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Have you heard of the know, like and trust factor? It’s a popular term in branding and sales and business in general. It’s all about how people need to know who you are, like you to stick around, and then you gotta build up that trust so that they stick around…and let’s be real, eventually […]

Allison Carter of Allison Carter Celebrates has been described as Martha Stewart meets Chelsea Handler, which I couldn’t agree with more. This girl knows her celebrations, but can dish about The Real Housewives of Potomac with me. Y’all… she’s seriously so fun! How could you not be when your job is literally to plan parties? […]