Slow Down Your Marketing Over the Summer

“My big goal is to take it easy this Summer.”

That was Erin’s goal in this week’s Content Playhouse meeting.

As the host of the Press Publish Podcast she’s been busy recording and editing episodes, making graphics for Instagram, and trying to grow her Substack. Like a lot of entrepreneurs, she’s putting a lot of pressure on herself to make everything happen as soon as possible and not lose her mind in the process. 😅

With her kids being off this summer, she’s gotta find balance and still stay consistent. So she’s focusing on the thing that brings her the most joy and makes content creation simple for her: Substack.

💌 It’s her email platform.

💻 Those emails are essentially blogs

👯‍♀️ There’s a taste of the community – kind of like social media, but not

🎧 And she can publish her podcast right there

One platform… all summer.

If you’re reading this and thinking, “Dang I WISH I could just focus on ONE platform this Summer.”

I’m here to tell you that you could technically focus on just one platform all year round if you want to. 🤷‍♀️

🟧 There’s over 35 million active subscriptions on Substack.

🟨 Instagram has over 2 billion monthly active users.

🟦 About 134.5 million users are active daily on LinkedIn.

How many clients do you need at one time? Just a shot in the dark – but I’m thinking any one of these platforms has way more than enough people for you.

So why are you putting pressure on yourself to show up in more than one place? 🤔

For real… Think about that for a second.

😕 Why are you making yourself do it?

🤑 Why are you spending money to outsource it?

😳 And is it working for you?

👉 And most importantly: Where are your clients coming from?

In Content Playhouse you’re able to REALLY let go of all the shoulds and show up online in a way that brings you both JOY and CLIENTS.

Creating content can be fun. I see it happening every single day in this amazing community. Just sayin.

So if you’re ready to get off the never-ending content hamster wheel and start creating content that you love, join us on the inside and see what’s possible for you and your business.

Maybe just for the summer to see how you like it and if you dig the vibe. 😎

Then I can add your face and a link to your business on this page too with all these beautiful humans. 💖

See ya on the inside!

xo
dd

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