What makes a weekly newsletter connect with your audience?

Today I’m chatting with my client-turned-friend Julie Brown. She’s a keynote speaker, networking expert, author, and podcaster. And she’s funny as shit, which is why I think we’re a match made in heaven.

I’m Julie’s right hand ma’am when it comes to all her content, including her weekly newsletter,  but she totally has a hand in the stories we tell, which is what I think makes the newsletter so successful.

We thought it would be fun to do a two-part series about how we collaborate together. So we recorded an episode for her podcast which is literally the audio from our zoom meeting planning her content for the month of February. That episode comes out on Wednesday February 1st, so you can hop over to her podcast This Shit Works if you want to be a fly on the wall for our monthly content planning meeting. It’s super fun.

Julie and I talk about:

• Some of our favorite newsletters that we’ve sent over the past year.
• The types of responses she gets from her readers.
• Why we think she has such an amazing open rate.
• How Julie reuses the content from the emails over on Linkedin.

So, what do you think? Could you write newsletters as silly as boob tape and Elvis’s poo? And do you think your audience would be into it?

The point of this episode isn’t to be like: Here’s what’s working for Julie, Now you go do it too. I just wanted to share with you that if you feel like you’ve been holding back at all in your newsletter, just go for it. 

Maybe you don’t want to talk about poo and that’s totally fine. But what DO you want to talk about? Do more of that! 

Oh, and if you’re interested in chatting about maybe working with me to help you do that, let’s set up a call. Spoiler Alert: If you click that link, be ready for a Parent Trap GIF with Haley Mills. “Let’s get together yeah yeah yeah!”

Connect with Julie:

Join her Newsletter | Listen to her Podcast | Instagram | Linkedin

More links…

• Julie’s Book, This Sh!t Works!
• Transcripts for this episode