What if writing saucy SEO doesn’t require sacrificing creativity or personality? SEO is like the extra credit for your business, and Brittany is going to tell you how to show up in the search, and how she works her case study magic.

Brittany Herzberg is here to de-mystify SEO strategies for us and share how she uses case studies to both drive her content plan and drive more traffic to our website. You can stand out in search by finding the perfect fit keywords for your business, so you look like a big fish in the tiniest of ponds!

In this episode, Brittany shares with us how to capture knock-out testimonials, then kick it up a notch as she shares her process for capturing case studies so you get a picture-perfect view of what you need to start writing to snag the attention of others in the big, bad world of SEO and Google searches.

In this episode, Brittany and I talk about:

• Testimonials vs. Case Studies 🧐
• Brittany’s PET Process🐾
• Brittany’s SEO basics checklist✔️

Are you on my list?!

One way I boost my SEO is by posting my weekly emails to my blog and calling them essays. A sneaky little re-purposing in the works.

But I really love my email, and I think you would too!

Head over to deannaseymour.com/essays to see how all the magic works, and while you’re there you can get on the list to have them delivered to your inbox every week! Plus, being on my list gives you super front-row, super special access to some sales and launches when they happen!

More Links:

• Check out Brittany’s website
• The Simple & Smart SEO Show (Brittany’s podcast!)
• Jordan Gill
• Marisa Corcoran’s CopyChat
• Transcripts for this episode