Could Less Content Mean Better Content?

I’ve been trying to eat more fruits and veggies. Ya know, working on my life force and all. 
So I decided to make some Gazpacho. A summery cold soup.

Gazpacho soup topped with parsley onion and peppers in a blue bowl against a pink background

(please note: this is NOT my gazpacho, it’s a stock photo from Canva. Mine was not camera worthy…keep reading. 😂)

I did what one tends to do when they wanna whip up something new in the kitchen, I headed over to Pinterest. They all looked pretty much the same, so I decided to just wing it and do my own thing. 

I mean, it’s basically just tomatoes, onions, garlic, and other stuff all blended together. What could go wrong?

I felt like I was in the Chopped kitchen. Adding a little of this, tasting, then adding something else. 

I have a mint plant in the backyard so I thought, “That could be what it’s missing!” So I tossed in some of that. 

Red onion, then some white onion to balance it out. Then some hot honey to add some sweetness and some heat. 

I literally had no idea what I was doing, but I just kept adding things hoping it would get better.

cooking show guy throwing spices in a pot

I finally just stopped and thought maybe it just needed to chill in the fridge and allow the flavors to combine. 

When I tasted it later it was gross. And I STILL was like, “Maybe a little drizzle of this balsamic reduction from Trader Joe’s can save the day.”

Nah dawg. It was still a no for me. 😩

Sometimes LESS is more. And if you’ve seen my graphics, you know that I’m usually a More is More kinda gal. 

But when it comes to Gazpacho and the content you’re creating to market your business… maybe less IS more?

As I’ve been working behind the scenes recording new episodes of my newly rebranded podcast Big Fun Content I’m really diving into how you can do less content but make it way better. 

For me, that involves writing these emails (which I LOVE doing) and recording podcast episodes.

Those are the things I love, and the things I think I’m good at. Of course I’ll share some clips of the podcast recordings on Instagram, and copy and past some of these newsletters to Linkedin, but 99% of my marketing energy will go into those two things: newsletters and podcasts. 

And I feel FREE from the content hot mess, too many ingredients, gazpacho that I used to try to keep up with. 

I guess I just wanted to let you know that

1.) Gazpacho is harder than it looks.

2.) Your content can be easier than it is right now. 


PS… I made a ton of changes over on my website! Will you check it out and let me know if you find a broken link or any typos?!? I’m really excited about it! I think I’m really starting to streamline my offers too! Ok… that’s it for today… Happy Thursday!

PPS… Is Gazpacho basically salsa? 🤔

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