What is Creative Direction in Online Business?

You don’t have to work as hard to sell something to people when they already know it’s awesome.

How do you make sure your stuff looks as awesome as you already KNOW it is?

💥 Creative Direction 💥

That might sound like a made up fancy title that I came up with to encapsulate everything I do with my clients, but I swear it’s not.

It’s the intersection of your:

brand vibes: the way your business looks and sounds

your content: all the cool things you have to say in whatever format you love the most

and the strategy: the intention behind it all and how it connects to what you are selling!

creative direction, brand vibes, strategy, prism, marketing, pyramid

And I guess in this graphic it looks like a Pink Floyd album. 😂🤷🏼‍♀️

You can have an amazing brand but if you aren’t creating content no one knows about it.

Or if you have a cool brand and you are cranking out content, but it doesn’t relate to your offer and the problem you solve for your clients you’re wasting your time.

I thought I had to niche down to just talk about one of these things, but it turns out what I’m REALLY good at is looking at how all of these things work together to get you where you want to go in your business. 

And armed with my art degree, over a decade of teaching, and years of entrepreneurship, this is my mother-effing NICHE! 

But when you’re new in business, hiring all these people to make sure all of this is working together is really freaking expensive. And when you try to DIY it and can’t get feedback from an actual human, it feels impossible and like you’re just wasting even more time.

That’s what I’m here to help you do in Content Playhouse. 

We work through all aspects of your brand, the content you’re making, and the strategy behind it, so you get results so much faster than you would trying to do it all yourself. 

You don’t have to do it all yourself. I can do it with you.

And with my new Creative Direction Strategy Session as your 100% custom road map, 2024 can be your most productive year yet. 

I’m super proud of both of these offers and I know they can help new business owners get the foundation they need to grow a business that fulfills them (both creatively and financially.)

Hit me up you have any questions – or if you wanna hop on a call to talk about either offer. 

I’m here for ya.


PS… Speaking of your brand vibe and creative direction, Colie James was on the podcast this week talking about how to infuse your personality into your automations! Usually we think of automations as being bland and boring, but they definitely don’t have to be, and Colie proves it! Don’t sleep on this episode!

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