Check out this thought-provoking conversation with Dr. Michelle Mazur. It’s time to stop fumbling over your words when you try and explain what you do!

Are you ready to tackle the often intimidating task of messaging. We all know that feeling of being put on the spot and struggling to articulate who we are and what we do. Well, Dr. Mazur is here to guide us on how to nail down our messaging and make it feel effortless.

Dr. Mazur will also share her insights on how to engage and nurture your audience through messaging, ultimately leading them towards making a decision to work with you, because it’s not just content. It’s belief shifting, and dispelling misconceptions.

Michelle and I chat about:

• Defining messaging and what it means for your brand and business
• How to stop overcomplicating messaging to prove expertise
• What do people need to believe before they enter into your sales process?
• The three jobs of messaging

Your customers are talkin’ and it’s time to start listenin’

Have you ever helped a client, then time passes and you catch yourself wondering… “I wonder how things worked out for them?” “Where are they now?” “Was I able to actually HELP them?”

Buckle up, buttercup, it’s time to start researching your customer’s voice. Dr. Michelle Mazur says that it’s time we track down some of the favorite people we have worked with and start having conversations with them about all of these questions!

Does the the thought of doing that give me the heebie-jeebies? Sure does! Am I gonna do it anyway? Sure am!

It’s serendipitous timing because Michelle’s workshop (FINALLY) NAIL YOUR MESSAGE, is coming in September, so get on dat list!

Connect with Michelle

Michelle Mazur works with brilliant business owners who are shaking things up…but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her communications PhD to help them craft their powerful, captivating message. The author of 3 books (including the newly-updated 3 Word Rebellion) and featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most.

Website | Instagram | LinkedIn | Podcast

More Links:

• Michelle has a really fun AND educational quiz: What’s your unconventional roadmap to audience growth?
• Add her book to your must-read list – 3 Word Rebellion
• Start showing up consistently online in a way that feels totally and 100% you – Check out my new community, Content Playhouse!
• Transcripts for this episode