How to build a successful online business with a small audience

I just got back from another Friday Morning Dance Party. 👯‍♀️

We’ve dwindled down to 4 regulars. But… those four kids are having a BLAST. 🥳

With such a small group, it’s actually turning out to be really fun.

I know their names, they suggest moves, and we all kind of work together to make little “routines” for each song.

It kinda reminds me of being back in elementary school at a slumber party. Except it’s 7am, we’re in the dewy grass, and I’m 42 and pretty out of shape.

But… the FEELING is the same. 😂

dance party mix, mixtape, leopard print, throwback, cassette tape

Could a smaller group actually be better? 🤔

When we’re in business, it’s easy to fall into the trap of trying to go viral, gain a million followers, get the most views, but could building a small community of your die-hard* fans be exactly what your business needs?

If you work with people 1:1, it probably is.

I often remind my clients (and the folks in the content playhouse) that if you’re a freelancer, coach, or service provider, you can only take on so many clients at a time.

You don’t need to go viral. You don’t need to be the most productive content-making machine in the universe. You just need to put yourself out there in a way that speaks to your perfect-fit client.

Sure, running club is pretty popular. 🤷‍♀️ I mean, running is totally a thing people wake up early in the morning to do.

But a 7am outside dance party. That’s a pretty narrow niche if you ask me.

charlie brown dance, peanuts dance, dance party, cartoon characters, dancing cartoons

So maybe it’s time for you to rethink how big your audience even needs to be in order for you to make a living doing the thing that you love.

It’s probably way smaller than you thought.

❌ So stop putting all that pressure on yourself. ❌

And while we’re talking about re-thinking the SIZE of our audience, I think it’s important to think about how we’re being intentional about including the folks we’d like to welcome into that small group.

Tarzan Kay** is hosting a free class on October 30th on how to write copy that shows your customers they belong — aka “inclusive copywriting.” I’ve signed up and I’m gonna check it out. If you wanna come too, you can register here.

And don’t worry, you won’t fall into a funnel. You don’t even have to sign up for Tarzan’s emails to register for the workshop. It’s just something she felt inspired to create and wants to share with the world. Kinda like me and my dance parties. 😬

xo dd

PS… Speaking of re-thinking things, Becca Rich is on the podcast this week talking about rethinking time management in your life and business. It’s going to flip the script on everything you think you know about productivity! Listen here, or click on the image below!

Big Fun Content podcast, Deanna seymour, marketing strategy, business owners, time management, becca rich, holistic time coach

* I just recorded an episode for the upcoming season of the Anti-Hustle Holiday Series and we discussed the debate of whether or not this counts as a Christmas movie. Feel free to reply and let me know where you stand on the Die Hard debate. 🔥

** Tarzan Kay was featured on season one of the Anti-Hustle Holiday Series and even though it’s early for Christmas stuff, you can totally ​peek at the landing page​ already if you want. Technically you can also sign up to listen now… it’s ready for ya, but I totally understand wanting to give Halloween the spotlight for a few more weeks. 🎃🎄

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