I feel like when people think of me in the landscape of Online Business I’ve branded myself a bit of a rebel. I mean, I did a podcast series called Eff That: Breaking the Rules of Online Business. So that tracks. But I joined the gym in August and my ADHD brain loves the little 30 minute […]

So even though I’m all artsy fartsy I’m pretty strict when it comes to my money and my budget. I wasn’t always like this – ​which is why I made this course about how to help you from buying too many courses.​ The struggle is real for sure. But now I dabble in the world […]

I finally did it. I deleted Instagram off my phone last Friday. 😳 For years I’ve been saying things like, “I hate social media!” And “If I didn’t have a business I wouldn’t even be on it.” ​Back in 2021 when I decided not to go back to teaching I got off of all social […]

Trigger warning: Diet Culture + Disordered Eating As I talk to more and more people about exactly what we do in Content Playhouse a word keeps coming up and I’m not sure how I feel about it. So I’m hoping you can maybe help me. I have mixed emotions about the word “binging” when it […]

I’ve been spending the week in Myrtle Beach at my parents’ house. Being your own boss can be pretty cool sometimes. And I do really love the freedom that having my own business gives me. To be fair – I was a teacher before so technically I’d be on summer vaycay anyways, but still… I […]

At a Pop-Up Networking Party, one of the questions inspired by my co-host Amanda Laird was about your relationship with data. Amanda loves it. Me… not so much. I think it’s because of my days as a teacher and all the BS standardized tests that made teachers and students feel like crap. And the threat […]

“My big goal is to take it easy this Summer.” That was Erin’s goal in this week’s Content Playhouse meeting. As the host of the Press Publish Podcast she’s been busy recording and editing episodes, making graphics for Instagram, and trying to grow her Substack. Like a lot of entrepreneurs, she’s putting a lot of […]

After I had my first kiddo I had my own photography business for a while. I wanted to give kids more of a say in how they were photographed. Bring your favorite book, stuffed animal, wear the outfit YOU want to wear. Let them run the shoot and let them feel like a star for […]

“It’s not a funnel. It’s just a mattress on top of a bunch of ice cream cones.” ​That’s what my friend (and SEO strategist) Adrienne Kmetz said while we were chatting on Zoom the other day. My surrealist-loving, art teacher heart skipped a beat because I love that idea – and I couldn’t wait to […]

An Instagram ad got me this week. I know! I literally have a course all about how to stop buying courses and I fell for it. 🥴 HOOK, LINE, SINK-HER. My kids were running around in the background, Matt was at work, and I was doom scrolling. An ad for a course about making TikToks […]

My old can opener sucked. And when I say sucked I mean it was the bane of my existence every time I had to open a can of pineapple. 🍍 Like if I wore a blood pressure monitor when I opened a can I think we’d see a significant spike for sure. But then this […]

So, I got to hear Dwight from The Office speak at the college Matt works for. I was only a few rows back! It was our first date night in over a year. Which kind of relates to all of this blog, so keep reading… I’ve been feeling a lil’ burnt out lately. I can […]

A lot of folks over-complicate business. My jaded side thinks it’s so they can sell you more courses and coaching. But saying, “Hey! I have this thing that I think could help you. Do you want to buy it?” That’s all business is. Ok, maybe that’s a little oversimplified. But I’m guessing you already have […]

Confession: I HATE SCRABBLE. 😳 I think it’s SO BORING! 😩 Especially when the people take a long time to think about the words they’re going to play, and it’s all thinking and no talking. It’s like torture to me. 😭 I love games like Cards Against Humanity. Just lots of talking, laughing, and very […]

Before I start, if you haven’t seen the new thing I made, you’re missing out. Just sayin. And if you haven’t heard Beyoncé’s new country song are you even on Instagram? I feel like every reel I watch has that same clip… 🎶 This ain’t Texas (Woo), ain’t no hold ’em (Hey) So lay your […]

What do you think of when someone says content?  Do you only think about social media content? Long form content? Short form content? Is it video? Audio? Blogging? Maybe it’s all of the above. The truth is, it’s none of those. Those are just the different mediums available for you to get your content out […]

Embarrassment alert ahead: Ava Max was my most played artist on my Spotify Unwrapped for 2023. 🤦‍♀️ I blame my 7 year old. And the Barbie soundtrack. 🤷‍♀️It is what it is. Anyhoo… we were listening to her on our way home from Aldi last weekend and the lyrics from Choose Your Fighter said: I […]

“The crazy thing is, when you have a cool idea, you actually do it. Most people just sit around and talk about it…”  I’m paraphrasing, but that was my friend Michael talking to me at a local coffee shop over a decade ago. He was the program and volunteer coordinator at a local non-profit. I […]

So I’ve never really stuck with a word of the year, but I love the idea.  One time I joked that my word of the year was “F*ck it.” It’s technically two, but it’s become a mantra for me in terms of letting go of perfectionism that I still say in my head often.  It’s […]

You don’t have to work as hard to sell something to people when they already know it’s awesome. How do you make sure your stuff looks as awesome as you already KNOW it is? 💥 Creative Direction 💥 That might sound like a made up fancy title that I came up with to encapsulate everything […]