But the main differentiator in your business is YOU. If you rely too much on other people’s road maps, you start to lose your edge. The real reason people decide to work with you. 

This morning Matt and I had this conversation: Me: Guess what I’m going to write my email about this week?” Matt: No telling. Me: Cocaine Bear. It’s based on a real life bear that ingested nearly 75 pounds of cocaine that was dropped from an airplane by a drug smuggler in 1985. Ok, so the […]

Did you have a favorite teacher growing up? I had a few. 🥰 Mrs. Kidd, my 4th grade teacher. (Why am I so mad?!?) Ms. Roman, my middle school art teacher. Ms. Payne, my high school yearbook advisor. They were the best of the best. Which made me start thinking about the worst of the […]

I accidentally got sucked into my podcast analytics this week and it almost got me down. I was on a call with my coach and we were talking about my podcast and I pulled up the analytics in Hello Audio. The numbers were down. Like, way way down. It brought me right back to my […]

Let’s get real for a second. A HUGE part of making great content is creativity. Coming up with ideas and then sharing them in a way that’s interesting to people is a tall order and can feel really hard. Especially if you don’t consider yourself “creative.” And everyone’s just walking around acting like “making content” […]

Have you heard people talking about something called a static 9 grid over on Instagram? I first heard about it when I recorded a series all about breaking the rules of social media. I talked with Kristen over at Going Ultra Violet and I couldn’t wait to really dive into this idea and see what […]

I say that I HATE scrolling on my phone. Yet… I find myself doing it more than I’d like. 🙄 Back in the spring of 2020 I quit all social media. It lasted 6 weeks until I was really feeling a pull to get back on Instagram, so I did. Fast forward to now, and… […]

Here’s what the email said: “We are thrilled to have you and your child/children join us for the Running Club!  Layer up for warmth!” Even though they said it would be back in the Spring, which officially isn’t until the 20th, running club is back at my kid’s school. 🙄 Wake up 20 minutes early, […]

I have less than a week to finish up all the recordings and worksheets for  Steal This Course . 😳 I’m totally on track to finish, but you wanna hear something wild… my planning and scripts Google Doc is 54 pages!!! This course is gonna be SO GOOD. And I’m so proud of it. Then I’m […]

We watched Marcel the Shell with Shoes On last weekend. I might be a lil’ out of touch, but I JUST realized that they created a feature-length film. And that it was nominated for an Oscar. And that the dude who made it is from Richmond, VA. (Where I’ve lived for over 20 years.) 🤯 […]

Here’s the deal. I get this whole idea of not trading time for money. It sounds great. I don’t have to work, and I get money. You know what else sounds great? Winning the lottery. Or like that episode of Saved By the Bell when they were at the mall early to try to get […]

Fun fact about me. I don’t like the whole idea of an ideal client avatar. I mean, you do gotta kinda think about who you want to work with.  But that’s hard to do if you don’t have any actual clients yet. Then you end up creating some weird frankenstein person who has one kid, […]

This week’s podcast episode with my client Julie Brown made me want to re-do my entire website. 😳 Even though I talk about being a rebel and doing things your own way, I realized I was still holding back on my website because I felt like I had to “narrow down my niche.” But guess […]

So I’ve been listening to a lot of 90’s music while I’m working. And I keep having hilarious ideas for reels that probably will only really be funny to me. Like this one. It’s from the Hole Album Live Through This, which was pretty much the soundtrack to my high school career. I was like […]

Yup, pickle soup. Sounds weird, right? That’s kinda what made me wanna try it. 🤷‍♀️😬 Kristen Bell made it on a lil’ holiday show I watched the other day called Baking It. Apparently, it’s a Polish tradition? So when I headed to the grocery, I had on my list: POLISH Pickle, not Kosher. The recipe made […]

I’ve still been processing that documentary I talked about a few weeks ago called Stutz. And it kind of inspired me to choose a word of the year. Technically two words. Are you ready for them? 💥 LIFE FORCE Cool right? Kinda star warsie. 🤣 I even released a podcast episode about “life force”. But if […]

I love the IDEA of a word of the year, but if I’m being honest, they don’t usually stick for me. My most successful one was Fuck it. 🤣 Which is technically two. But that really helped me lean into just going for things and experimenting with stuff.  “Should I try this?”“What if it doesn’t […]

I quit the gym this week. It was kinda funny because I feel like most people are JOINING the gym the first week of the new year. 🤷‍♀️ I always join with high hopes and then fizzle like a mother. Plus, Matt and I are trying really hard to get on a budget and when […]

Matt and I watched the Netflix documentary Stutz a couple weeks ago, and I cannot stop thinking about it. It’s a documentary directed by Jonah Hill about his therapist named Phil Stutz. It’s truly fascinating, and within the first 20 minutes I had the biggest shift in my business brain I’ve had in a while. […]

Tomorrow’s the big day. We’ll load the kids up in the minivan and head down to Santa’s Wonderland at the local Bass Pro Shop to visit the big guy. I kept saying I wanted to bring them early to really lock in their answers when it came to gifts. I DO NOT want any last […]