Sparkly crocs, leopard shirt, and green iced coffee cup with straw. Standing on a gravel road with tiny pebbles.

Be Ready to Hustle (but only if you want to)

Here’s what the email said: “We are thrilled to have you and your child/children join us for the Running Club!  Layer up for warmth!” Even though they said it would be back in the Spring, which officially isn’t until the 20th, running club is back at my kid’s school. 🙄 Wake up 20 minutes early, […]

A collage of a cell phone with Steal This Course the audio course on the screen. Deanna Seymour in a hooded vest peeking out and making a funny face, and a pain of white headphones.

Why I Love Trading Time for Money…

I have less than a week to finish up all the recordings and worksheets for  Steal This Course . 😳 I’m totally on track to finish, but you wanna hear something wild… my planning and scripts Google Doc is 54 pages!!! This course is gonna be SO GOOD. And I’m so proud of it. Then I’m […]

A small seashell with google eyes and purple plastic shoes glued onto it standing on some bricks next to some grey rusted and peeling paint.

Life + Business Advice From A Shell

We watched Marcel the Shell with Shoes On last weekend. I might be a lil’ out of touch, but I JUST realized that they created a feature-length film. And that it was nominated for an Oscar. And that the dude who made it is from Richmond, VA. (Where I’ve lived for over 20 years.) 🤯 […]

A collage of Zack Morris playing a broom as a guitar with blue sunglasses on. There are 90s graphic elements around him and fanned out $100 bills and an alarm clock. The words "Eff that: breaking the rules of online business hosted by Deanna Seymour" are at the bottom.

What Zack Morris + Online Business Owners Have in Common

Here’s the deal. I get this whole idea of not trading time for money. It sounds great. I don’t have to work, and I get money. You know what else sounds great? Winning the lottery. Or like that episode of Saved By the Bell when they were at the mall early to try to get […]

Bowl of chips and salsa and a small bowl of limes with the word CLIENTS written overtop in the same font style as the sitcom Friends.

Why I’m Not Into Ideal Client Avatars

Fun fact about me. I don’t like the whole idea of an ideal client avatar. I mean, you do gotta kinda think about who you want to work with.  But that’s hard to do if you don’t have any actual clients yet. Then you end up creating some weird frankenstein person who has one kid, […]

A black background with white polka dots and random letters that spell out "You are more than your niche" there are two stacks of vanilla cupcakes in the corners.

You Are More Than Your Niche

This week’s podcast episode with my client Julie Brown made me want to re-do my entire website. 😳 Even though I talk about being a rebel and doing things your own way, I realized I was still holding back on my website because I felt like I had to “narrow down my niche.” But guess […]

A collage of Deanna Seymour in high school with bleach blonde hair, a Hole poster, a black and white guitar, an amp, some vintage baby barrettes, and the color of Sassy magazine with Courtney Love and Kurt Cobain.

How to Be An Online Business Rebel

So I’ve been listening to a lot of 90’s music while I’m working. And I keep having hilarious ideas for reels that probably will only really be funny to me. Like this one. It’s from the Hole Album Live Through This, which was pretty much the soundtrack to my high school career. I was like […]

Collage of a pickle on a fork over a polish cityscape with dill around the edges and Christmas lights on the top and bottom.

Pickle Soup

Yup, pickle soup. Sounds weird, right? That’s kinda what made me wanna try it. 🤷‍♀️😬 Kristen Bell made it on a lil’ holiday show I watched the other day called Baking It. Apparently, it’s a Polish tradition? So when I headed to the grocery, I had on my list: POLISH Pickle, not Kosher. The recipe made […]

Tie dye background with a transparent white triangle on top split into three sections: body at the bottom, people in the middle, and yourself at the top. The bottom reads: Life Force Phil Stutz.

I’ve been neglecting these 3 things…

I’ve still been processing that documentary I talked about a few weeks ago called Stutz. And it kind of inspired me to choose a word of the year. Technically two words. Are you ready for them? 💥 LIFE FORCE Cool right? Kinda star warsie. 🤣 I even released a podcast episode about “life force”. But if […]

Don’t Sleep on Your Life Force

I love the IDEA of a word of the year, but if I’m being honest, they don’t usually stick for me. My most successful one was Fuck it. 🤣 Which is technically two. But that really helped me lean into just going for things and experimenting with stuff.  “Should I try this?”“What if it doesn’t […]

I’m a little too proud of myself for this…

I quit the gym this week. It was kinda funny because I feel like most people are JOINING the gym the first week of the new year. 🤷‍♀️ I always join with high hopes and then fizzle like a mother. Plus, Matt and I are trying really hard to get on a budget and when […]

5 words that changed my life

Matt and I watched the Netflix documentary Stutz a couple weeks ago, and I cannot stop thinking about it. It’s a documentary directed by Jonah Hill about his therapist named Phil Stutz. It’s truly fascinating, and within the first 20 minutes I had the biggest shift in my business brain I’ve had in a while. […]

The heart wants what the heart wants…

Tomorrow’s the big day. We’ll load the kids up in the minivan and head down to Santa’s Wonderland at the local Bass Pro Shop to visit the big guy. I kept saying I wanted to bring them early to really lock in their answers when it came to gifts. I DO NOT want any last […]

A haiku lamenting bubbles of the past…

When we bought our house in 2019 it had a hot tub. It wasn’t on the list of things we were looking for, but it found us. It was fate. 😍 But then in the fall of 2020 it stopped working. 😭 After years of battling the home warranty company, and accidentally sending the repairman […]

You’re cooler than you think

If you’ve been reading all these posts can I just tell you how much I love you being here for this? Having a business can be such hard work, and you spend so much time tip tapping on your keyboard wondering if anyone is even gonna read it. So if you’re here, you are who […]

What BBQ Tofu + Aretha Franklin have in common

She ordered the BBQ Tofu sandwich, so she wasn’t like your typical Mary Kay lady. But she did have a pink Cadillac though. And she drove it all the way from Lexington Kentucky to Richmond Virginia for my grand opening! 🎉 The “grand” opening was like 5 of my friends who felt obligated to show up to my apartment […]

Bernadette Peter’s Eyelashes…

Ok, so yesterday I talked a little about my wedding. Lemme tell you something else about that wedding… I DIY’d the eff outta it. Before we even started planning the wedding, Matt and I agreed that we’d rather serve hot dogs and be able to invite more people than have some fancy meal for less […]

The best I told you so EVER!

“And here’s the stairs where I want to get a photo of everyone who comes.” (I said it with a grand gesture because the photo I was picturing in my mind was going to be epic.) Matt’s mom was like, “EVERYONE who comes to the wedding? Not just the wedding party?” Me: Yup. 😬 Her: I don’t know if that’s even […]

The Mall

I’ve always wanted to be in a band. Maybe it’s from my days as a kid watching Kids Incorporated and Star Search. But dang… it just seemed so cool. I actually tried to be in two different bands with my best friend KC. (Remember him from yesterday?) The first one was called The Mall. We mostly […]

Best Friend’s Day

Going through all these memories has me reminiscing about a lil’ thing called Best Friends Day. It was an amazingly fun punk rock day that happened once a year, for 10 straight years at a man-made lake called Hadad’s in Richmond Virginia. It was also a place where I had to be seen, by every […]

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